Rail Events International is the UK-based subsidiary of Rail Events Inc. – the industry leader in rail-related special event licensing and management. Rail Events has held exclusive license to operate THE POLAR EXPRESS™ Train Ride events in the United States, Canada, and the United Kingdom since 2007. By creating licensed railway events for young families and children, we are working to build interest in trains with young people around the world. We look forward to welcoming you on a magical adventure at one of our host railways this holiday season!
Rail Events Inc. coordinates licensed special events, event promotions, merchandising, and related activities with railways and museum operators worldwide. We offer
October 16, 2020 — Rail Events Incorporated is proud to announce the hiring of Geoff Swarts as International Business Development Manager to support worldwide event licensing for subsidiary Rail Events International.
Swarts holds Bachelor’s Degrees in Economics, Marketing, and Spanish from Fort Lewis College and later completed a Master’s Degree in Business Administration from ESADE Ramon Llull University in Barcelona. Before joining Rail Events, he previously worked in international sales, marketing, and public relations for US-based companies in Latin America and Europe. Most recently, he led the consumer insights division of an AI-based start-up in the financial sector.
Rail Events International will continue operating a UK-based office and warehouse in Telford, Shropshire to support international events. Swarts will relocate to the UK once international travel resumes to manage the Telford office, provide support to UK railways hosting THE POLAR EXPRESS™ Train Ride, and continue outreach to new hosts worldwide.
Rail Events Inc. is the industry leader in rail-related special events management. In 2019, the company licensed events that hosted over 1.4 million guests at host railroads in the US, Canada, and the UK. Rail Events Inc. and Rail Events International Ltd. are wholly owned subsidiaries of American Heritage Railways, which is the premier operator of heritage railroads in the United States.
Set to the sounds of the motion picture soundtrack, passengers will relive the magic of the classic story as they are whisked away on THE POLAR EXPRESS™ for a one-hour trip to the North Pole. Characters from the hit Christmas movie join the fun and dancing chefs serve hot chocolate with a delicious treat. Passengers then read along with the classic children’s book, The Polar Express, by Chris Van Allsburg.
Santa and his helpers board the train to greet passengers and each guest receives the First Gift of Christmas. During the trip, characters on each car lead passengers in caroling and onboard entertainment – just like in the film! Each guest will take home a keepsake sleigh bell in addition to the wonderful memories made on this magical trip.
Official THE POLAR EXPRESS™ Train Ride events are licensed by Rail Events Inc. and Rail Events International on behalf of Warner Bros. Consumer Products, Inc.